Do 5. bis So 8.August 1999
modebus am Alten Markt Salzburg

11:00 - 17:00 >mode visuell<
18:00 - 21:00 >time scann 1<
11:00 am Sa 7.August 1999:
Gespräche - Kaffee - Kuchen
mit Hildegard Fraueneder
   





foto: Bruno Stubenrauch
>time scan 1< eine modebus-produktion

Videothek im modebus mit Künstlerpositionen zum Themenkomplex Bekleidung/Styling/Mode
mit Beiträgen von:
Uli Aigner, Michael Blank, Hubert Blanz, Max Bühlmann, Zabo Chabiland, Tim Chu/Jinjule Kiku, Emanuel Daschner, Mario Grubisic, Mariela Guemisheva, Heidrun Holzfeind, Barbara Kaiser, Karl-Heinz Klopf, Sigrid Kurz, Elke Krystufek, Gülsün Karamustafa/Peter Spillmann/Marion von Osten, Pia Lanzinger, Raimundas Malasauskas, Dorit Margreiter, Sabine Marte, Muntean/Rosenblum, Isa Rosenberger, Fiona Rukschcio, David Rych, Johannes Schweiger, Frederike Schweizer, Uli Vonbank-Schedler, Eva Ursprung, Erwin Wurm, ZAPP Video-Magazin
Konzept und Organisation: Ursula Graf

Ein Artikel von Markus Mittringer im STANDARD vom 25.6.1999 über den
Vortarag von Aoki Shoichi ist nachzulesen unter www.derstandard.at .

>mode visuell< eine modebus-produktion

Das Thema der Wahrnehmung von Mode durch deren visuelle Reproduktion soll drei Tage lang zur Betrachtung stehen. Die Übersetzung vom realen Gegenstand in dessen Abbildung dient nicht nur der Information über neue Formen der Bekleidung, sondern vermittelt Bilder und Stimmungen, die mit diesen Kleidern einhergehen. Mode wird inszeniert und so zum spezifischen Ausdruck von Zeit, der den Betrachter leitet und es ihm ermöglicht, Entwicklungen mitzuvollziehen.
Eine kritische Betrachtung des Mediums Modefotografie darf nicht hintan stehen. Was steht hinter der Konzeption einer "Geschichte"? In welchem Verhältnis stehen Mode und Medien? Mode ist selbst ein Medium, wozu wird es, wenn es herausgenommen aus seinem alltäglichen Wirkungsfeld, in einen inszenierten Rahmen gesetzt ist?
Sowohl durch die Vorträge als auch durch die Infobox und durch Gespräche mit den Beteiligten, sollten sich diese Fragen erhellen.

MITWIRKENDE:
FotografInnen - modebus DesignerInnen
Günter Parth - Ute Neuber
York Weissmann - Nina Bernert
Sissi Farassat - Ozzi Oswald
Udo Titz - Eva Blut
Lisa Holzer - Edwina Hörl

Eva Blut: Konzept und Organisation

Im RONDO, der Freitagsbeilage des Standard vom 9.7.1999
ist ein Beitragmit dem Titel "On the road again" der
Veranstaltung >mode visuell< gewidmet.
Nachzulesen unter: http://derstandard.at/Rondo090799/index.html

Videopneu von I.Ch. Schömitz


 

INTERNATIONALE SOMMERAKADEMIE
FÜR BILDENDE KUNST SALZBURG 1999


26. Juli - 28. August 1999

 


MODEBUS: Edwina Hörl, Ursula Graf, Nina Bernert, Eva Blut und Ute Neuber
Foto: Elisabeth Wörndl

 


Der MODEBUS bei der Sommerakademie 1998 vor der Alten Saline Hallein
Foto: Gabriele Seethaler

 


Kursteilnehmerin 1998
Foto: Gabriele Seethaler

 

 

 

Fashion Design

First, a description of what MODEBUS understands by fashion in the post-modern age. Fashion means taking into account current events and social conditions. It is not so much a question of setting new trends as of taking a stand on the general feeling of the time. A designer with awareness of this feeling will observe the way everyday clothing is worn in the street. Fashion is avisual language which at the end of the '90s is, like music, often communicated by sampling and mixing. Samples from past times and other cultures and all kinds of uniforms are combined to form something new. Playing around with old codes and the significance of parts of garments becomes a game of style. New possibilities arise through "unsuitable" combinations. The designer is at once stylist and creator. The new form is either developed with reference to what already exists, by calling it in question, by breaking it up and reorganising it, by intensification, or discovered by three-dimensional experiment, starting from zero, initially without a pattern. The paper pattern serves merely to document the development; it is constructed from "snapshots" of minor decisions on the design of the product, and later becomes the pattern for the reproduction. The objective (the form) determines the means (the technique of development).
The course programme offers students the opportunity of attending three separate "ateliers" in succession, each centring on a theme determined by its organiser. Thus different methods of work and branches of the profession will be imparted during the five-week course.
Edwina Hörl's "atelier" focuses on the practical aspect of a fashion atelier developing experimental patterns. Innovative cutting techniques such as draping will be demonstrated and explored in practice.
Nina Bernert and Eva Blut specialise in accessories. The theme of their "atelier" is the development of areas close to the body. The question of what accessories are will be explored and tested. Examination of the interaction between functionality, fashion and objectivity will produce shoes, handbags and further elements forming an extension to clothing and requiring new names. The body will be considered piece by piece, thus changing its aspects.
In the "Atelier PRIVAT", Ute Neuber takes the first step across the boundary of clothing, to wide-ranging works from which she then turns back again to clothing. The leap in dimension from body to space demands innovative design in form and material. The experience thus gained in turn influences the development of clothing. Ursula Graf, the art historian, will move from one "atelier" to another, giving introductory talks and video presentations followed by discussions. The aim is to recognise the "clothing philosophy" both behind the work of individual designers and in the course of chronological developments. The venue for discussions is the MODEBUS, which has the necessary infrastructure.
Students are encouraged to develop a personal concept of clothing, and to put it into practice with concrete works and in an appropriate form of presentation. A camera should be brought, in order to document intermediate results. Students should also have scissors, ruler, tape-measure, pins, needles and Stanley knife - and possibly material they have always wanted to make up ... and if they wish, even their own sewing-machines. Along with the application form, candidates should submit photographs of items of clothing (anything worn on the body) together with a short account giving reasons for choosing these particular items.

 

INFO
Postfach 18
A-5010 Salzburg
Fax: 0043/ 662 - 849 638
e-mail: SoAk.Salzburg@magnet.at
http://www.land-sbg.gv.at/sommerakademie/

 

LITERATUR
http://www.mak.at
http://www.aoeg.net/modebus

 

SPRACHEN
Deutsch, Englisch, Französisch, Italienisch